"What are you upto madam?" asked the shopkeeper of the mom's favorite dairy products shop, after he noticed me inquiring, pressing hundredth time the block of paneer he had handed to me ten minutes ago. Almost, embarrassed by his tone, I blurted out, I was just curious how they got that paneer to be so soft and spongy. Not expecting an answer, after all his business relied on it, I looked up at M, who was clearly annoyed he was getting late, the shopkeeper like a true Indian salesman said "You have to buy milk from us for that". Mom has warned me not to buy milk from him already "Way to expensive and its as thin as water" she complained.